The Truth – National Campaign Against Smoking

The truth about smoking poster
The truth about smoking poster
thetruth about smoking the tv spot
The truth about smoking website
The truth about smoking brochure
thetruth about smoking banners
thetruth about smoking Social Media campaign
thetruth about smoking Social Media campaignthetruth about smoking Social Media campaign
thetruth about smoking Social Media campaign
thetruth about smoking Social Media campaign
ClientBiomedical Research   Foundation of the Academy of Athens
SkillCommunication Campaign
Websitewww.thetruth.gr
Anti-smoking campaign

The Truth About Smoking

The Greek Ministry of Health and the Biomedical Research Foundation of the Academy of Athens assigned our team to conceive and implement a national campaign against smoking for primary and secondary schools across Greece. Under the general concept “The truth about smoking” and the key message “Learn the truth, Decline smoking”, the campaign achieved remarkable impact among the children and youth of our country through a series of highly creative educational brochures, posters, TVCs, radio spots, as well as through its powerful presence in social media.